Get More Traffic and Sales
Launch day has finally arrived! Your beautifully designed website is officially live, opening the floodgates for a whole new wave of business.
However, things seem to be getting off to a slow start. You’re seeing some traffic, but not as much as you’d hoped. Maybe those leads you are generating are yet to convert. Everything looks great on the website, so what’s with the slow start to your digital growth?
Well, launching a website is really just the beginning for your business. Yes, it gives you a strong presence online that will be the center of your digital marketing strategies, but these strategies are always ongoing!
Your new website is now the starting point for all your future marketing strategies to drive traffic in the right direction. Thankfully, there are plenty of marketing options available, which can easily be done in-house or outsourced to an agency like Fixed Price Web!
Let’s take a look at some of the best marketing options to help gain traffic, leads, and sales to your new website!
Build an Email List
Email remains a highly effective marketing strategy – so start getting as many emails as possible!
Consider setting up a mailing list plugin to the website to encourage website visitors to sign up for their email. Use these emails to develop robust email campaigns that encourage more sales on the website.
Email is great for establishing brand loyalty, developing relationships with existing and prospective customers, and offering enticing deals and promotions. So, don’t just focus on obtaining new emails but also keep in touch with customers to encourage them to visit the website!
Search Engine Optimisation (SEO)
Search engine optimization (SEO) covers various processes that are used to make websites more visible on search engine result pages (SERPS) like Google.
By improving your website SEO, you increase the chances of it ranking on the first page of search engines, resulting in more traffic. While it often appears challenging, many aspects of SEO are surprisingly easy!
For example, on page optimisation is the process of checking all the content that users visiting the website interact with. Things like the page layout, titles, images, descriptions, and blogs impact on page SEO.
So, consider reviewing title tags and meta descriptions to see if they can improve. These are simple taglines and descriptions that appear on search engines, so consider adjusting these and measuring the results.
We are also SEO experts so can help guide you on the best strategies!